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Attention all non-profit business leaders! This one is for you. Tom Douglas sits down with Micheal Lawrence, CEO of Big Brothers Big Sisters Kansas City, one of the fastest growing BBBS agencies in the country. In running his non-profit like a business, Micheal has learned how to facilitate an award-winning culture, unify a brand across multiple locations, build sources of revenue into a non-profit, and reach the lives of children across the entire Kansas City metro area. Tune in to the conversation!

Episode Index:

4:15 - The Importance of the "Why"

7:55 - How to Communicate the Purpose of the Business to Employees

8:57 - Thinking Outside the Box

13:30 - Rebranding

15:27 - Unifying Multiple Locations

17:18 - The importance of brand

19:35 - Creating A Board of Directors

23:24 - Company Culture

27:13 - Building a Corporate Giving Plan

29:00 - Supporting a Non-Profit