Attention all non-profit business leaders! This one is for you. Tom Douglas sits down with Micheal Lawrence, CEO of Big Brothers Big Sisters Kansas City, one of the fastest growing BBBS agencies in the country. In running his non-profit like a business, Micheal has learned how to facilitate an award-winning culture, unify a brand across multiple locations, build sources of revenue into a non-profit, and reach the lives of children across the entire Kansas City metro area. Tune in to the conversation!
4:15 - The Importance of the "Why"
7:55 - How to Communicate the Purpose of the Business to Employees
8:57 - Thinking Outside the Box
13:30 - Rebranding
15:27 - Unifying Multiple Locations
17:18 - The importance of brand
19:35 - Creating A Board of Directors
23:24 - Company Culture
27:13 - Building a Corporate Giving Plan
29:00 - Supporting a Non-Profit