So, you decided to benefit from information technology in achieving your goals? A great decision, and right on time, as the digital transformation is entirely changing almost all aspects of the healthcare industry.
But which strategies are you going to implement in your business? That question may feel challenging in the beginning. So, here is how to choose the best strategies, as well as four strategies that are conquering the healthcare industry this year.
How to Determine the Best I.T. Strategies for Your Business?
Depending on the size and type of the healthcare business you’re running, you can choose the strategies that fit the most. But in general, here are the main requirements that successful strategies meet, as per CEOs and business leaders around the world.
On-Demand Healthcare
With the quality of life rising due to technology, the way people want to get healthcare services has changed significantly. They want to get the best healthcare on demand: wherever they are, whenever needed, and very quickly. That’s why the first strategy of conquering your goals this year is to consider on-demand healthcare.
How to Implement This Strategy in Your Business
You need to provide as many services as possible to people wherever they are. Internet is the way, of course. So, consider content marking.
Reach the patients you are targeting and attract them to your services. Remember, more than 47% and 77% of the people using the internet for healthcare-related services are looking for doctors—and they tend to book appointments immediately.
Where Do Your Patients Gather?
Take that question into consideration. While internet users exceeded four billion around the world; 
recent statistics show that more than 50% of web-browsing occurs through mobile phones. Furthermore, more than 77% of U.S. residents own smartphones. So, mobile applications are the first place to consider for providing on-demand healthcare.
Instead of hiring professionals to work for you regularly, consider hiring freelance-professionals only in need. Hire experts and talented professionals specifically for each condition/case, as needed. The startup Nomad enables doctors to offer their services on-demand.
Big Data
Big data is the second strategy you should adopt to conquer your goals this year. The big data market is expected to grow to $14.9 billion in 2019, up from $5 billion in 2016.
The strategy of big data enables you to understand the whole market surrounding the services you provide, through digging the web as well as all the files you store, gathering information about patients looking for healthcare services.
As a result, this data would enable your analytics experts to prepare appropriate plans focusing on goals such as:
How Would Big Data Benefit Your Business?
Your systems could detect any type of medication errors in your patients’ treatment plans, through checking patient records, medical history, prescriptions, etc. If any inconsistencies are there—such as drug-drug or drug-food interactions—both your doctors and patients can be alerted immediately.
Examples of How Big Data Can Empower Your Business:
Wearable Medical Devices
Here Is Why You Should Consider Wearable Medical Devices This Year:
That strategy would enable you to monitor your patients’ activities, identifying the duration a certain issue is likely to take, and thus the success rate of your treatment plans.
Virtual Reality
What makes virtual reality (VR) worth implementing in healthcare is that the total market of V.R. is expected to exceed $5.1 billion by 2025.
Examples of How VR Would Benefit Your Business:
A recent study showed that the use of V.R. resulted in:
The latest report provided by the CDC shows that around 50% of American have chronic pain. With VR being as effective as many painkillers, and even much safer, VR strategy would enable you to target a whole market of patients struggling with many different issues, such as stroke, rehabilitation, autism, psychic and mental disorders.
Conclusion
The strategy of on-demand healthcare enables your business to serve patients wherever they are, whenever needed, and saves you a lot of money. The strategies of big data and wearable medical devices help you to staff properly, in addition to keeping an eye on the progress of your patients’ health conditions. On the other side, investing in VR is a good bet, as its market is expected to exceed $5.1 billion by 2025.
To learn more about how to implement better I.T. strategies in your business, contact us today by calling 844-44-JMARK, or via email at [email protected].
