4 Ways Technology Can Give You a Competitive Advantage

Do you dream about reaching new heights with your business?

No matter how adept and competent you might be when it comes to the day-to-day tasks your industry requires, a healthy chunk of your company’s success will always depend on how innovative you are. How can you keep a competitive edge on the rest of the market?

How can you do things better, faster, or more personably? Being able to tackle these challenges is what will really set your business apart in a saturated market.

Technology might not be the first place you think to look when dialing in your competitive strategy, but your current I.T. solutions may be holding you back from claiming the spot you deserve at the head of your competition.

Whether it’s a way to personalize your client communications even more, complete product orders more efficiently, gain access to untapped markets, or even launch a completely new service, incorporating the right technology can help you get there, and get you there first.

Here’s a look at how that might work:

Using Software to Punch Up Your Process

Wanting to look at how your business might leverage newer software is just one reason you might find yourself contacting an I.T. provider.

A quality team of I.T. specialists won’t necessarily try to sell you on the newest, most hyped-up software solutions, but they can take a look at both your current and future business needs to determine what kind of system will put you ahead of the pack.

For example, the right Customer Relationship Management (CRM) program can be a major secret weapon.

If you’re wondering how your competitors produce such sleek targeted social ads or seem to get lavish compliments about their customer service, the answer might lie in CRM.

Integrating this kind of software into your own business can help you seamlessly follow up with customers, manage complaints, and organize your customers based on their spending preferences.

Automation software is another concept that can help you streamline workflows, keep track of sales data and organize client habits all in one place. It eliminates a ton of paperwork and makes your day-to-day tasks flow much more organically.

Ultimately, there’s never been a better time to use contemporary software to get your business where it wants to be.

Leveraging Data Analysis Like a Pro

One of the key ways that companies stay competitive is by keeping tabs on data about their clients and the market in general.

That doesn’t just mean collecting numbers, but actually getting a sense of the relevant figures, how they can give you insight about your target market, and what they mean for the growth of your brand.

Advances in data analysis have shaped the way companies make their business decisions, particularly because we now have access to such a wealth of statistics, facts, and figures. The problem? Sometimes it seems so overwhelming that you might not even know where to start.

If you think you could gain an edge in your field if only you knew how to leverage the influx of data at your fingertips, it just might be a good time to speak with an I.T. team.

They can help you make use of data analytics to reach new markets, get a stronger ROI, overhaul your marketing, stay ahead of trends in your industry and much more.

Going Mobile … and Thriving

In the current digital climate, people work, socialize, shop, and organize on their phones. It’s hard to find an industry anywhere that hasn’t been revolutionized by the advent of mobile and tablet popularity.

To keep competitive, you really need to recognize the impact of mobile and plan your business around it.

For example, allowing your employees to handle business remotely can give your team an advantage, but the challenge then becomes providing rock-solid security for business communication and information storage when your employees might not have access to a secure network.

To attract top talent—which is also crucial to keeping your business competitive—you need to have convenient and reliable options for mobile work.

Exploring mobile device management with an I.T. solutions company can help you set up secure email and systems for securing corporate information, apply corporate policies, and comply with regulations.

You’ll have the freedom to work, collaborate, and close deals on the go, all while feeling confident about security. And that is how you bring your business into the 21^st century.

Cloud Computing and Beyond

If you need help seeing through the hype and sorting out short-term trends from lasting change, ask an I.T. specialist. For example, cloud computing might seem like just a buzzword on everybody’s lips right now, but it’s a concept worth embracing.

Moving your business operations to the cloud can decrease your business costs, improve your company’s agility, and encourage better collaboration between your teams.

It’s also a key part of reaching new markets and making things simpler for clients, customers, and partners.

Keeping competitive is all about looking toward the future and embracing the way it shapes how we work. If your technology is behind the times, your brand isn’t reaching its full potential.

And, while not every trend is worth the risk, a savvy I.T. team can help you determine how you can refine your operations to better adapt to a changing landscape.

It’s not uncommon to feel like the way your company uses—or doesn’t use—technology is holding you back from being an industry leader.

Technology trends can evolve swiftly, and sometimes the options seem overwhelming.

If you feel like you could be using more comprehensive software, more targeted data analysis, better mobile management, or cloud computing to take your business to the next level, it’s a great time to explore your options with an I.T. solutions firm.

JMARK has been helping businesses leverage technology for strategic and competitive advantages for thirty years. We know how to apply the best I.T. methods and solutions to help your company meet its goals.

To discuss how we can help your business use technology to keep up with (and move ahead of) the competition, contact us now at 844-44-JMARK or [email protected].