As a hospitality firm, you face numerous risks every day. From your back-office processes to your guest-facing procedures, everything needs to work together smoothly to mitigate the risks inherent in your business. Anything that goes wrong can leave your hotel company vulnerable.
Fortunately, technology can help you reduce those risks so that you can keep and gain customers, stay compliant with regulations, and grow your hospitality business.
Safeguard Guests’ Data as Well as Your Own
You likely provide Wi-Fi for your guests to use while staying at your hotel. These customers put their data online, assuming that this service you’re providing is safe. They may go online and check bank balances, share private information with friends and family members, or enter their credit card number on a restaurant or attraction’s site. Their privacy is your concern, because without it, your reputation is at risk.
Meanwhile, your employees are using the internet while working with your internal data in the back office. If a cybercriminal taps into that, it could cause you a significant financial loss. You’re also keeping your guests’ data like addresses, phone numbers, and credit card numbers. You not only need to protect all that data from cyber threats, but you also need to make sure you don’t lose it if your systems go down or someone makes a mistake.
Any time data is used online, there is always a risk that it will be lost or hacked. Whether it’s your internal data or guests’ data, that’s bad news. The best way to make sure all that data is safe and secure is to have both proper security management and backup management.
Beat New Competition
Airbnb and other home-sharing sites are taking business away from traditional hotels now more than ever. In fact, a Morgan Stanley report estimated that hotel cannibalization from Airbnb in 2017 was about 51 percent. These sites are among your greatest competitors in the current economy. How do you compete?
With insights from data analysis, you can find the people who are more likely to choose a hotel like yours. You can also find out what other groups want so that you can consider adding it to your services. You can laser-target the groups with the greatest potential and speak more specifically to their needs and desires.
Old competitors are still in the game, too. If they’re using old types of technology, they may have a hard time expanding. You can get ahead of them, as well, by using cloud computing to scale your business efficiently at the precise level that’s right for your company. Unlike companies that are adding local infrastructure, you can stay lean on the cloud, decreasing your expenses while you grow.
Avoid Mistakes and Delays
Mistakes and delays can damage your reputation and cause problems for your guests and employees. Often, employees make mistakes because they don’t know how to use your technology properly or handle things that go wrong with your hardware and software.
Waiting for unreliable tech support may cause delays. Both situations can be extremely annoying to your guests. If they have a bad experience, there’s a good chance they won’t come back. They may also tell their friends and write bad reviews.Providing the best customer service means taking care of guests’ needs quickly and pleasantly. To do that, you need to make reliable helpdesk support available to your staff. With outsourced helpdesk, your employees can count on getting the assistance they need any time, 24/7. They can then resolve any issues that come up and take care of your guests’ needs in the best possible ways.
Make Sure Everything Runs Smoothly
Whenever your I.T. systems go down, your hotel business suffers. A bad network connection or a damaged server can keep your staff from doing their jobs and your guests from enjoying your free Wi-Fi. Every bit of technology in your hotel is needed for some purpose, or you wouldn’t have it.
With server and network management and support, you can keep those systems up, running, and available whenever you need them. With excellent I.T. management and support, you can ensure all your hardware is maintained in excellent condition, and your software is up to date.
Prepare for Disasters
Many disasters can’t be prevented. For example, a natural disaster like a storm, a flood, a fire, or a blizzard can drag your business down or even stop your processes altogether. Even a simple power outage can keep you from operating as usual.
You need a business continuity plan and disaster recovery resources to keep your business running in a crisis or get back in business if your systems do go down. Your managed services provider can help you with both so that you’re ready for anything that might happen.
A company with highly productive employees is a business that can truly thrive. If you don’t provide the tools your employees need to do their best work, you’re at risk of losing them to other companies that do. With mobile device management, you can offer them the ability to work on the go while protecting your company and guests’ data.
With great telecommunications resources like VoIP calling, you make it easier for them to make connections and collaborate for your company’s benefit.
Compliance issues can damage your company very quickly. You need your employees to stay compliant with regulations and industry standards. They also need to know, understand, and follow your hotel policies. With policy and compliance management provided by your MSP, you can avoid problems that come with being out of compliance.
By using technology to mitigate risks in your hospitality firm, you can have a hotel that runs smoothly, efficiently, and safely. Excellent security management keeps all your and your guests’ data safe and your reputation secure. Data analysis and cloud computing help you stay ahead of the competition. Outsourced helpdesk support helps you avoid mistakes and delays. Policy and compliance management ensures everyone is using your systems the way you want and need them to do.
These risks aren’t going to go away anytime soon. Yet, you can mitigate them in your own hospitality business with the right help. Contact JMARK to get the assistance you need to preserve your reputation and keep your business running smoothly. Call us at 844-44-JMARK, email us at jmarkit@JMARK.com, or leave us a message on our Contact Us page. We’re a managed services company in Missouri, Oklahoma, and Arkansas, and we’re ready to help you with reliable I.T. services and support.