As a business owner or manager, you keep a close watch on the bottom line to stay aware of your company’s profitability. Your primary focus, though, is on making the right decisions today. What you may not realize is that your business has value that’s just waiting to be discovered. How do you find it? Use data analysis to reveal your company’s true potential.

1. Discover What Your Customers Want and Need

Knowing your customer has always been critical to business success. That was easy in the past when small local businesses dealt directly with a small clientele. Now, you deal with more customers, and many of them you may only interact with online or by phone.

If you’re already collecting data, that’s a good first step. Now, you need to put that data to use. Data analytics can reveal the services your customers want and need. You may already have the right service, or you might find it’s easy to develop it. It all starts with discovering that need.

2. Uncover New Markets

One of the most effective ways to grow your customer base is to find new markets for your services. Yet, it makes no sense to take a scattered approach. You need to focus on the markets that are poised to grow for your business.

Analyzing data based on demographics helps you find the individuals that want what you offer. Recognizing trends in how other industries use your services helps you understand where to concentrate your efforts in the B2B realm.

3. Learn Where You Need to Make Improvements

Great customer service sets you apart from the crowd. The data you glean from customer service interactions can give you valuable information about how to improve your services and processes. As you delve into the information, you’ll likely discover weaknesses. That’s okay. The only way you can strengthen your company is to recognize what needs to be changed.

4. Understand Which Marketing Approach Is Best

Ineffective marketing is a waste of time and money. So, how do you find the best marketing approach? You have to know your target market as thoroughly as possible. Through data analysis, you can find out which of your ads has had the widest reach. You can see which medium is best for presenting your services. You’ll know which marketing approaches appeal to which types of customers. The insights you glean will help you craft a more effective marketing strategy.

5. Track Customer Interactions with Your Company

Most companies keep information about their direct interactions with customers. If you don’t already, you need to start now. Once you have that data, you can use it beyond your dealings with each individual customer.

You can use data analytics to gain insights about your customer relations processes. You can find out how to create a better online presence by knowing how your customers and potential customers are interacting with you on social media and your website. And, you can find out where you’ve dropped the ball and make sure it doesn’t happen again.

6. Increase Efficiency in Time, Money, and Resources

Allocating time, money, and resources to each task you do can be like a balancing act. Without reliable, well-understood data, you’re juggling in the dark. You may vaguely feel there’s a problem or potential you need to address. Until you know the facts, you’re just throwing time and money blindly, hoping something catches.

Data analysis turns on the light. You see where you’re wasting your time and financial assets. Data reveals where those assets can be used more productively and effectively. Yes, you have to spend time and money to make money. Data helps you make sure all the time and money you expend really is contributing to your success.

7. Communicate Your Position to Team Members and Stakeholders

It’s hard to have a discussion about your business when you can’t exactly put your finger on what’s happening with it. Team meetings turn into opinion forums, and stakeholder meetings leave your backers scratching their heads, wondering if they’ve made a good investment at all.

With thorough data analysis, you have specific facts to bring to the table. Instead of generically saying you need more customers, you can say which potential customers you need to be reaching. Rather than saying your customers are happy with you, you can explain exactly what they like about you. Through it all, you can present data to back up your assertions.

8. Make Better Decisions for Today and the Future

Good data analysis can drive your business success by giving you the tools you need to make informed decisions. Gathering data is a start, but it isn’t enough. You need the analysis to glean the information that matters most to you, your customers, your team members and stakeholders, and your company’s bottom line.

Then, with the right data at your fingertips, you can make smart financial, procedural, and operational decisions every day. You can also use that data analysis to make strategic decisions that will impact your company far into the future. When you give data analysis a key role in your decision-making processes, you move your company sure-footedly towards a brighter future.

With good data analysis, you’ll discover value in your company that you’ve previously overlooked. You’ll find out what services your customers are looking for. You’ll find out what markets are ripe for the taking and tailor your marketing approach to your target audience.  Understanding the data you have will help you increase your efficiency. Most importantly, you’ll have the insights you need to make decisions that propel your business to greater success.

Talk to JMARK for help in discovering the untapped potential in your company through excellent data analysis. JMARK is a managed services provider that offers comprehensive data analysis as well as other I.T. services to enhance your business success. Call JMARK at 844-44-JMARK, email us at [email protected], or send us a message via our Contact Us page. JMARK can help you find value you never realized was there in your company, waiting to be tapped all along.