Great I.T. can have a greater effect than you think. Learn how upgrading your I.T. solutions can boost your company’s customer experience by leveraging data analysis, modern telecommunications, and more.
Customer service isn’t something we always associate with I.T. After all, managing customer experience seems like a pretty front-line activity, while I.T. is one of those behind-the-scenes elements that, when managed correctly, is almost invisible.
Choosing certain I.T. solutions over others, however, can have a big impact on how your customers experience and interact with your products and services.
Here are a few common examples:
Make Marketing Personal with Data Analysis
It’s not a secret that there are more ways for companies to collect data than ever before. In fact, many businesses feel as though they’re drowning in data, with no clear way of identifying which of it is relevant or how it might be applied to leverage better marketing, product quality or operations.
The solution? Partnering with specialized I.T. professionals to devise a strategy for analyzing data can be the difference between collecting a swamp of meaningless numbers and using your data to actually benefit your company and customers.
Data used for good can give you a clear snapshot of your clients and markets. It can tell you who sees your marketing material, on which platforms, how they engage with it, and what actions they take afterward. It allows you to know where and when to dispatch sales or communications efforts at crucial points.
In turn, this information allows you to build customized marketing and customer support strategies for your clients—or potential clients—that genuinely address their needs. Customers can tell when companies deploy a one-size-fits-all marketing strategy, and—surprise!—it rings hollow. Leverage data analysis to take customer marketing and communications to a more personal space and reap the benefits.
Keep Customer Experience Running Smoothly with Server Management
Customers of today don’t have the time or patience for process hiccups when it comes to customer experience, and who can blame them?
They might be using your product or service in between work meetings, family appointments, personal projects, and much more. This makes it crucial that your digital real estate is as responsive and intuitive as possible, whether it’s an appointment-booking app, account status on your website or anything else that might be key to customer experience.
That’s why it’s important to have a plan for server management that supports and maintains your servers, not just respond to server crashes, bottlenecks, or website glitches as they happen. By then, it’s too late and you risk losing customer loyalty.
Outsourcing server management and support to external I.T. specialists is one way to tackle this challenge. When you have an experienced team looking out for your servers, you can focus on the other crucial aspects of customer service, while your customers can use your digital products and services without the worry of something crashing.
Take Telecommunications to the Next Level
For most businesses, communication is the platform upon which optimal customer service is built. Whether between employees, current customers, or potential leads, the right kind of communication can be the difference between a sale or a lost lead.
Despite the advent of digital communication such as chat support and email, a surprising number of business communication still happens over the phone, particularly phones that are hardwired throughout our offices. If your company relies heavily on customer support, you probably have a robust customer care team and a phone system that handles hundreds—or more—of calls daily.
And while there’s nothing wrong with the personal touch of chatting over the phone, legacy telecommunication systems don’t always have the power to keep up with today’s requirements for productivity, convenience, or economics.
To keep up with the demands of modern offices, many businesses are opting for new technologies that enable the making of voice calls over broadband internet connection. This is a fantastic solution for many of the challenges caused by aging systems, allowing calls to be placed more quickly, have a better connection, and less interference.
After all, customer communication is the backbone of most businesses.
Ready to rock your customers by leveraging great I.T.? JMARK is here to make that happen! We’ve been helping businesses in Springfield, Missouri, Tulsa, Oklahoma, and nationwide, use technology to achieve greater success for over thirty years. Now, it’s your turn! Contact us now using the form on this page, at 844-44-JMARK or by email at [email protected]
